Marketing is a broader term while digital marketing is a sub branch of Marketing. Marketing consist of two branches named as Traditional Marketing and Digital marketing.
What is Traditional Marketing:
Traditional marketing consist of all activities which used to promote business locally without using any source/medium on internet. E.g. Showing Ads on TV, Radio newspaper etc. Printing broachers, newsletters, billboards and business cards.
What is Digital Marketing:
Digital Marketing consist of only those activities which use to promote business using internet e.g. Social Media Marketing, Email Marketing, Running Ads on Google, Facebook etc. This thing makes it different from traditional marketing. With the excessive use of internet and mobile Digital Marketing has become one the main source of marketing for businesses. Digital Marketing consist some activities which can be done without any cost which makes it more beneficial. With this it is also the best way to reach more audience worldwide. It clearly handles the boundaries of traditional marketing by reaching to audience all over the world.
Digital marketing has become of the main source of brining traffic and creating brand awareness for all kind of businesses. With the evolution of internet and introduction of latest technologies and products like mobile, tabs etc. digital marketing has now become the basis of every business success. Online presence of business makes it easy for customers to reach you. Even traditional stores are now moving to online stores and doing digital marketing to get more customers.
Advantages of Digital Marketing:
Let’s discuss some advantages of Digital marketing:
- Digital Marketing is very good to reach large number of audience.
- Digital Marketing is very helpful when you want to reach customers from all over the world.
- Some channels in Digital Marketing are free to market like social media channels.
- Social media channels can create brand awareness and bring traffic to your website with paid and free, both ways.
- Digital Marketing is also good when you have very limited budget so you can say it is cost effective as compared to traditional marketing.
- Digital Marketing improves conversion rates by brining relevant people to your business.
- Digital Marketing helps companies to increase their revenue.
- Digital Marketing helps business to earn some good reputation because of online presence and it also effective to create brand awareness.
Disadvantages of Digital Marketing:
Let’s discuss some disadvantages of Digital marketing:
- You have to depend on technology
- Digital marketing sure brings some privacy and security issues.
- You have to bear the maintenance cost because of introduction of latest technologies.
- It increase competition as every business has equal chance to reach to customer
Search Engine Optimization (SEO)
SEO is the only thing which works in long term bringing traffic to your
website even if you are no more running any ad campaigns. SEO is the most
fundamental thing to do in 2020 if you want to bring traffic from search
engines to your website for free. A website which has good SEO saves thousands
of dollars by brining traffic for free. Google, Bing, Yahoo and other search
engines work every year on SEO algorithms and updating them to get best results
for their users.
With the advancements in Artificial Intelligence, Search engines have also
updated their algorithms and include many factors while ranking websites. So
now website owners and digital marketers have to consider many more factors
while doing SEO of their websites. I will discuss some critical factors here
which you must learn and focus to get better SEO rankings of your website.
- Update
your site content regularly to keep the visitors interest. Out dated
content increase bounce rate and also lower your ranking in search engines
- Voice
search has also become one of the most used way to search. So, make sure
your content includes conversational phrases. Do voice search
optimization to get ahead of your competition.
- With
the excessive use of mobile phones your website should be responsive to
load correctly on mobile and other devices.
- Page
loading speed matters a lot now because high loading speed decreases
bounce rate and improve your ranking in search engines.
- Mobile-First
Indexing is now vital and more important than ever before.
- Image
search has also become more used way to search so it’s better to use
proper keywords in labels and alt attribute of images to get them rank in
search engines.
- Do
better keyword research by doing historical analysis and using best
keyword research tools.
- You
can use Google keyword planner to find best keywords. Please read the
following articles to get better understanding how to do keyword research.
- How to Find Keywords to Boost Your ROI
- Essential Knowledge for Effective Keyword
Research
- Another
important factor which is consider to be one of the most critical factor
in SEO is BACKLINKS. Backlinks are the links of your website and
your web pages on other sites. All search engines check the credibility of
backlinks and rank your website higher if the source/placement of
backlinks are at higher credible sites.
- Use
SSL to secure your websites as search engines want to move its
users to safe sites to keep the user experience good. Sites which are not
secure does not rank higher in search engines.
Some of the content was taken from the following blog with the permission of
respective authorities.
- https://discover.hubpages.com/technology/tool-data-Visualization
- https://community.growthhackers.com/posts/top-modern-growth-marketing-strategies-you-must-know-about?utm_source=manual
- https://beforeitsnews.com/business/2022/07/top-4-strategies-to-promote-your-content-online-3668159.html
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